“Thursday night’s rodeo is dedicated to “Tough Enough to Wear Pink”, a program about increasing awareness of breast cancer. Most PRCA rodeos including the National Finals in Las Vegas dedicate one night to this cause. We’re not Just “cowboys in pink shirts”. The Columbia Basin Rodeo Association committee is taking this program a step further to include a presentation to honor lost loved ones and celebrate those who have won their battle and to raise money for the Columbia Basin Cancer Foundation.

The release of 200 pink balloons is a tradition and a powerful memorial that brings out emotion in even the toughest cowboys. We have chosen to support the Columbia Basin Cancer Foundation in our community to help local cancer patients with financial burdens, counseling, support groups, medical advice, and many other services. We exceeded last year’s record attendance and set a new record, so thank you to the Columbia Basin community for coming to our rodeo and supporting this important cause. A BIG thank you to Angel Ledesma Executive Director of Columbia Basin Cancer Foundation and her cancer warriors for all they do for our community.” - The Moses Lake Roundup